ADC Doubles Sales in Key Market.

A client of MRC Marketing since the mid-eighties, ADC Telecommunications is a world leader in transmission and networking systems for the telecommunications, cable television, broadcast, wireless, and enterprise networks markets. The Strategic Markets Sales Group asked us to help penetrate the Utilities market. They wanted to build awareness and develop high quality leads. MRC produced a solid letter, buckslip, reply card package that produced:

• Over 10 per cent qualified response (leads for sales force follow-up)
• A high level of awareness among key decision makers
• A doubling of sales...over $3 million

"On an investment of less than $10,000, we were able to successfully penetrate a market that we knew had great potential. The leads were not only numerous, but also very well qualified -- literally 100% of the respondents asked for a sales call. The MRC approach is a tested, proven method for targeting decision makers in business, and we're sticking with it as we go into other new and potentially lucrative markets."

John Grubb
Vice President, Sales
Strategic Markets

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