Two Decades of Quality Business-to-Business Direct Marketing

For more than twenty years, MRC Marketing has planned, produced, and administered successful direct marketing programs for a wide variety of clients. A partial list includes:

ADC Telecommunications IBM Asanté Technologies Network Systems Corporation CyberOptics Corporation United Check Clearing Corporation Data-Med Corporation GE Capital Fleet Services Multi-Tech Systems Ariel Corporation Comtrol Corporation Innotek Corporation Transition Networks Horton Industries TL Systems/Bosch

Hewlett-Packard New Focus Worldtalk Corporation Netrix Corporation IMPSAT V-ONE Corporation Exactis.com StorageTek Network Executive Software Fieldworks Quantex ProLink Systems Phillips Communications D&D Instruments Datacomm for Business

Direct Marketing Myths

The average response to a direct marketing program in business? Less than one percent. Yet MRC programs routinely pull 3, 5, even 10 percent qualified response. The reason: we recognize and avoid the direct marketing myths that are so prevalent in ad agency and in-house mailing campaigns. We place the proper emphasis on product, position an offer that will secure a high percentage, qualified response, and balance graphics and copy to assure readership and action.

The Five Point Plan

Each program is carefully planned in accordance with the five key elements of any business mailing: objectives, market/list, offer, copy, and format. We bring your overall goal together with a review of product, market, and message in order to fashion a powerful program blueprint that will produce results.