Ariel Corporation Uses MRC To Target ISPs With PowerPOP

Ariel Corporation, a leading provider of high-density modem boards had worked with MRC Marketing since 1997 to penetrate enterprise and reseller markets with their low cost, open sourced remote access products. In February 1999 they brought us in on an ambitious plan to go after the ISP (Internet Service Provider) marketplace with a concept called PowerPOP. Having built a strong track record in the ISP space throughout the 1990's, we had the demonstrated know-how to get the job done. Over the past year and a half, MRC has produced an integrated mix of mailings, inbound telequalifying of leads, and outbound telechasing efforts to provide Ariel with a steady flow of highly qualified leads. In the process, we have built one of the most accurate ISP databases in the country.

"MRC's direct marketing expertise has made an invaluable contribution to our efforts to penetrate the ISP market."

Chief Executive Officer
Ariel Corporation
Dennis Schneider

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