CyberOptics Launches Two Dynamic New "Newsletters."
CyberOptics Corporation is a leader in the design and manufacture of intelligent sensors and systems for high-presicion non-contact measurement. They wanted a simple, effective way to stay in touch with two distinct databases, and turned to MRC. We came up with two dynamic communications "vehicles:"
Non-Contact Concepts: goes to the metrology market and covers issues related to non-contact mesurement of hard-to-measure surfaces. The CyberEdge: is mailed to the surface mount technology (SMT) market and covers quality control issues related to the measurement of solder paste on circuit boards.
"We needed a way to stay in front of these important prospects and customers, without the high cost and time-consuming detail of traditional newsletters. The MRC approach was ideal. We now have two simple, cost-effective communication tools that can literally be produced and in the mail in a matter of days. In addition, the concept has provided the best response of any direct mail we have ever done."
Robin Reid
CyberOptics Corporation
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