United Check Clearing Corporation Triples Tradeshow Flow

United Check Clearing Corporation is a world leader in the field of check management. With four trade shows upcoming in rapid succession, they were looking for an effective way to promote their exhibits, get potential customers to visit, and generate leads from non-attendees as well. MRC Marketing responded with a program that incorporated the basics of any successful business mailing: a compelling offer, solid copy, and an attractive, yet business-like format. The results:

• An increase in booth traffic of over 360 %
• Over 4% response (qualified leads) generated by the mailings

"We're convinced that the business-to-business direct mail expertise of MRC was an essential ingredient in the success of these trade shows. Not only was there an increase in booth traffic, but the quality of prospect visiting our exhibit was equally impressive. On top of that, our response from non-attendees was tremendous. MRC showed us that you don't have to spend a ton of money to get powerful results from direct mail."

Kelly Kruse
Marketing Manager
United Check Clearing Corporation

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