V-ONE Teams With MRC to Introduce SmartGuardTM to Resellers.

V-ONE Corporation, the recognized industry leader in client tools for virtual private networks (VPNs), has turned to MRC for direct marketing efforts in the HMO and ISP markets. Recognizing our extensive experience in the reseller marketplace, they asked us to put together a strategy for a program, in conjunction with Intel® to develop reseller leads. Beginning with a postcard mailing in advance of Networld + Interop Spring 2000, and following with targeted reseller mailings (a self mailer and a letter package, dropped four weeks apart) the program is producing waves of pre-qualified leads for the in-house telemarketing group to further qualify and turn into sales.

"MRC has helped us develop business in such diverse markets as HMOs and ISPs. Their extensive experience in the reseller marketplace made them the logical direct marketing choice for our SmartGuard launch."

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